Rauða Serían/The Red Series

2021

An exhibition named after an infamous romance novel series called "Rauða Serían" in Icelandic. Originally written in english by multiple unknown female authors for women, anyone could send in a story to be published by Mills&Boon. This series is seen as low-brow culture, some sort of fan fiction where fans of romantic novels write for other fans of romantic novels.

The very specific color red was chosen as a starting point for the installation because it was on a large wall in the shared foyer before entering Midpunkt, the exhibition space. The space Midpunkt is located in a strip-mall and the artist brought in elements from the other establishments of the strip-mall, for example a flower store, a vape shop and a thrift store. The exhibition had a smoke machine going and had Kenny G's song Forever in Love playing softly in the background.